dreamshark: (sharon tire)
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Last year, Fringe hiked the price of the Ultrapass from $150 to $225 - raising the break even point to 23 shows. So we didn't buy Ultrapasses, and saw just about half the number of shows that we usually see. I was not suprised to note that both the number of tickets sold and their overall revenue last year dropped by 4% after years of constant growth. I'm sure the number of Ultrapasses sold dropped precipitately.

Apparently they've rethought this strategy a little bit for this year. Publicly, they're keeping the $225 price, but behind the scenes they are offering a heavily discounted pre-reg price of $175 to former Ultrapassers who declined to participate last year. That's a break-even point of 18 shows, which seems reasonable to me, so I bought two. This offer is not available online, only with a mail-in form. I made a copy of the form. So if anybody wants to get advance Ultrapasses at a reasonable price, let me know.

I was a little burnt out on Fringe last year any way, besides being annoyed by their attitude, but I find I'm really looking forward to it this year.

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